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Worth of Home Improvement Statistics and Industry Research

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Brands That Rely on HIRI Data

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Why You Should Join HIRI


HIRI functions like a co-op, conducting $850,000 worth of research and sharing the costs among members. This way, every member gets $850,000 worth of value for an order of magnitude less. Plus, you get access to all research HIRI has ever done, not just the current year’s research (which will include over 50 reports in 2021 alone).


HIRI has a full-time staff dedicated to supporting our members. We are here to help you locate specific research topics or data. And if you want to segment a specific portion of an existing report, we can talk to you about that, too.


HIRI contains some of the biggest names in the industry (such as Home Depot, Lowes, 3M, Ace Hardware, Kohler and more). Being a member allows you to connect with these companies on a common subject. Plus, you get access to the same information being used by your competitors, partners and retailers.


Every year, HIRI conducts an annual Industry Insights Summit that brings together some of the brightest minds and leading organizations in the Home Improvement industry. An educational event, speakers present additional insights on home improvement products/projects, along with channel and market dynamics and industry insights.


HIRI’s research is available 24 hours a day, 7 days a week online. You can log in and pull data at a moment’s notice, whether you need it for a presentation, line review, internal meeting or product discussion. You never have to wait.

What We’ve Done Lately

This is just a taste of the research we’ve recently released to members. Data is conducted at an industry-level in order to serve every member, regardless of whether you are a manufacturer, retailer, wholesaler or publisher.

U.S. Size of the Home Improvement Products Market

The home improvement industry’s only product focused size of market study, this research provides data back to 1992 with 5-year forecasts for the consumer and professional markets.

State of the Smart Home

This report assesses the USA market for smart home devices and route to market. It included market estimates and market forecasts in terms of revenue and unit shipments with splits by route to market.

Recent Home Buyer Study

This study examines those who have purchased a home within the last year and digs deep into what type of work they have done and plan to do to their house.

Contractor Shopping and Purchasing Behavior

This research follows contractor shopping and purchasing behavior. It examines both purchase habits and purchase incidences by contractors, including contractors’ use of the internet and online sources in product purchasing and the products purchased by professional contractors, annual spend on the products, number of occasions purchased, and purchase locations.

Get Access to These
Reports and More


Don’t take our word for it. See what our members have to say about their experience with HIRI.

Our Marketing, Sales and Innovation teams have been utilizing HIRI research increasingly more to supplement our primary market research, to identify trends, and to support customer line reviews. And the webinars offered have been a great way for us to better understand the reports. We also appreciate how HIRI is evolving and expanding its research scope to further meet the needs of its members.
Diane Walsh
Diane Walsh
Vice President-Market & Channel Development
With a long history of providing research and insights into the home improvement marketplace, HIRI keeps its finger on the pulse of consumer and trade professional attitudes, purchase decision-making and priorities, and how they influence home renovation trends. Its industry-leading research helps VELUX Skylights make smart business decisions.
Chan Hoyle
Chan Hoyle
Director of National Marketing Communications
FirstService Brands has been a HIRI member for 10+ years. We consistently use the research and get great benefit from the HIRI Summit. It has been good to see the organization mature over the years, and enjoy increased industry awareness.
Ian Van Heyst
FirstService Brands
Ian Van Heyst
Sr. Director, Information Security & Risk Managment
Our HIRI membership provides valuable resources and insights into the home improvement industry, particularly in forecasting the size of the home improvement market. We've benefited greatly from our participation in the annual conference, which brings together a wide range of professionals for meaningful discussions on the industry and, of course, for valuable networking opportunities.
Marine Sargsyan
Marine Sargsyan
Senior Economist
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Make Smarter Business Decisions

Do you want to make informed decisions and help your company grow? Do you want to be confident in the decisions you make? Do you want to know where the industry is headed before your competition?

Your product category, the channel and customer expectations are evolving faster than ever. We understand that each product has its own series of unique challenges, but you deserve the best foundational information to form your strategies.

Get the information you need with HIRI, with over 50 reports arriving in 2021 alone.

Here’s What You Get With a HIRI Membership

HIRI Site and Research on mobile
Exclusive Research

HIRI members receive $850,000+ of proprietary research every year, with over 50 reports being delivered in 2021 alone. Studies are geared both to meet the individual needs of members and to gauge market trends relevant to our members as a whole.


Every year industry professionals gather to dissect trends, describe their research and forecast what’s coming.

Webinars & Newsletters

A summary of studies is presented by HIRI’s research partners via the web. Receive our monthly news update featuring HIRI’s research highlights along with hot topics, additional home improvement news and industry developments.

Be Among Industry Leaders

HIRI is composed of the top retailers, manufacturers, distributors, publishing companies and trade associations in the home improvement industry. With members from every corner of the home improvement market, we can ensure research that’s essential to keeping you in the lead.

Who Benefits From HIRI Research

  • CEO & Executive Leadership
  • Product Manager
  • Vice President and Director of Marketing
  • Channel Manager
  • Brand Manager
  • Insights Director
No matter your title, a HIRI membership can benefit you. With research that touches on
both DIYers and Pros, and spans markets, channels and products/projects, you’ll gain
the insight you need to help grow your business.
Join HIRI Now

HIRI's Story

What started in 1981 as a cooperative between six of the largest home improvement manufacturers and retailers to provide investor education has evolved into the leading market research organization for now over eighty of the biggest names within the home improvement industry.

Our goal has always been to provide companies of all sizes with actionable resources ranging from raw data to digestible executive summaries to shape their business decisions.

Get Instant Access to $850,000 Worth of Home Improvement Industry Research & Insights!

When you join HIRI you get access to reports such as:
US Size Market

The only multiyear forecast of the consumer and professional segments of the U.S. home improvement market.

Quarterly Project Tracking

This quarterly study measures planned home improvement projects for the future quarter in 29 project areas.

Product Purchase

Conducted biennially for more than 25 years, this comprehensive study examines products, projects, and services bought by U.S. homeowners.

Contractor Study

This biennial study identifies trends, product purchase activity, purchase decision drivers, and channel selection and satisfaction.

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